Did you know that the natural hair care market is valued at a whopping $8.2 billion and is projected to reach over $11 billion by 2030? While this growth can be attributed to many factors, one of which is the booming natural influencer community across social media platforms. Whether you’re your jam is protective styles, wash ‘n’ gos, locs, and more–there is a creator covering it. Today, we’re diving into the top 10 Black and Brown hair care influencers that you need to know about (in no particular order!)
1. @willonawhim
Will (also known as @willnotwilly or @whillonawhim) is one of the most popular natural hair care influencers on Youtube. He started his channel back in 2016 and has since grown it to 455k subscribers and over 43 million views. Will is known for his educational and hilarious videos documenting his growth journey and how he keeps his hair on point.
NYC-based influencer Ashley Masse is a well-known curly influencer who has worked with many hair care brands including Not Your Mother’s, DevaCurl, and Shea Moisture. She loves to switch up her hair color and share her routine to keep her hair healthy while doing so!
Brittania is a self-proclaimed natural hair enthusiast who resides in Florida. She’s had sisterlocks for over 13 years (so it’s safe to say she knows what she’s talking about) and documents her hair journey on her Instagram and Youtube pages. She posts a mix of funny and educational videos that are perfect for anyone interested in getting sisterlocks or wants to know how to take care of them!
Gio has been in the curly community for years across Instagram, Youtube, and now TikTok. In just the two years since he’s been on TikTok, he’s amassed over 960k followers and 10.3 million likes. While Gio loves to show off his super long hair, he does so while sharing his styling tips and how he keeps his hair healthy even while using heat.
5. @goldynaps
Yana is a popular natural hair influencer known for her beautiful and helpful videos on Instagram, Youtube, and TikTok. She’s worked with some of the top hair care brands like Olaplex, Matrix, L’Oreál, and many more. She loves to switch up her hair color and style bopping between protective styles and wash ‘n’ gos.
Chloé-Ana is a micro-influencer with a super engaged audience and stunning content. She posts a mix of skincare, hair care, and lifestyle content which always resonates with her audience. She loves minimalist beauty and sharing her tips and tricks with her followers.
Kaylani is a mom, wife, and natural influencer. Her content ranges from hair care tips, parenthood realities, and makeup tutorials. Kaylani has partnered with several beauty brands to share with her followers such as Prose, Farmacy Beauty, DevaCurl, and more!
8. @curlfactor
We couldn’t make this list without talking about a professional hair stylist! Christin Brown is a celebrity stylist who owns a curly- and coily-focused salon in Southern California. She is a brand ambassador for Olaplex and Kenra and is an editorial advisor for Beauty Launchpad. Christin posts behind-the-scenes content from her client services and expert tips about products, application techniques, and more!
9. @chiziduru
Not only does Chizi have stunning hair, her content is top-notch to match! Chizi is known for her mix of beauty and lifestyle content that is both fun and informative. Her profile boasts over 220k followers and her audience is super engaged in everything she posts.
10. @joyjah
Joyjah is from Belize and now resides in L.A. She posts a ton of hairstyle tutorials and wash day routines to help keep her long red curls defined and healthy. She has partnered with endless hair care and beauty companies; all with amazing success!
Thinking of building out an influencer program for your brand? We’d love to chat with you here at Inked Digital Marketing Agency, where influencers and social media are our priority!