The influencer landscape can be a confusing at times, and a daunting initiative to begin. But in this day and age, it’s almost required to partner with influencers in some capacity to improve your brand awareness and convert your audience into direct sales. Keep reading to learn 5 reasons why you should be prioritizing influencer partnerships.
1. Increase brand awareness and reach
As the days go by, the world of social media becomes more and more saturated with brands looking to sell their products. This results in increased difficulty standing out and building an audience of loyal customers. Working with influencers that feel authentic to your brand will help increase your brand awareness and overall reach to target their specific niche audiences. And whether you believe it or not, MOST influencers have a loyal following that trust their opinion and will make purchases based on their recommendations. An influencer partnership that is done right can result in higher brand reach, more followers for your company and eventual conversions.
2. Gain credibility
Because there are so many new brands popping up each day, it can be hard to trust which ones are worth investing into as a consumer. Partnerships with trusted influencers can help establish your brand or product among the right audience. Once consumers see their favorite influencers using and enjoying your product, they’re more likely to purchase it themselves. In the end, brand trust takes a while to build up and influencers already have a trusted connection with their own audience. It’s time to use that to your advantage!
3. Supply your owned social channels
If you take a look at a brand of any size, you’ll notice that user generated or influencer content fills up at least 25% of their owned social feeds. Branded content creation can be extremely time consuming and doesn’t always land for your organic followers. People trust people, and influencer content can help serve a dual purpose for you and your brand. The influencer will post this content on their pages, increasing your reach and you can use it to supplement your social calendar to take tasks off of your plate. It’s a win-win!
4. Boost SEO performance
The world of SEO (search engine optimization) is a large and confusing one. To put it in the most simple terms possible: SEO is a method to bring your brand to the top of relevant keyword searches. For example, if someone searches for “best face wash for oily skin”, the right SEO plan will have your skincare brand pop up higher on the list than other results. However, what does that have to do with influencers? It’s been found that younger consumers are using major social media platforms such as TikTok and YouTube as their new search engines which means: the more content about your brand on these platforms, the better! Also, if you work with blogger influencers, this can help boost your ranking on search engines such as Google.
5. Cut down on costs
Compared to traditional TV or editorial ads placements, influencer partnerships are far less expensive. Even when compared to social ads, influencer partnerships are more cost-effective. This is because with social ads, you pay each time someone clicks on your ad whether they purchase or not. Influencers typically charge an upfront, flat fee that doesn’t change regardless of the engagement rate or conversions the content produces.
Need assistance getting your influencer partnership program off the ground? Let INKED help you connect with the right influencers for your brand and watch your numbers soar!