Influencer Marketing

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What Is BeReal & Should Brands Be On It?

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What Is BeReal & Should Brands Be On It?

BeReal is a photo-sharing platform, founded in 2019 but gained immense popularity over the past year with users 14-25 years old. The founders of BeReal note that they launched the platform to encourage users to be authentic and real (hence the name, BeReal.)

What You Need to Know About TikTok Influencer Marketing

What You Need to Know About TikTok Influencer Marketing

According to a recent study done by InsiderIntelligence.com, TikTok influencer marketing spending has overtaken Facebook influencer spending in 2022. The study found that Facebook influencer marketing spend is at $739 million for the year while TikTok sits at $774 million. Want now why TikTok marketing is important, keep reading.

Influencer Marketing 101: How Much Should You Be Paying Influencers?

Influencer Marketing 101: How Much Should You Be Paying Influencers?

Though there is no debate on the importance of influencer partnerships in 2022, one thing that is constantly discussed is influencer rates of pay. Keep reading for insight on how to determine what rates and budgets for influencer marketing should look like.

Why You Should Be Posting Instagram Reels

Why You Should Be Posting Instagram Reels

Although Instagram reels have been around for a few years now, it’s still a priority for brands to utilize this feature the right way to grow their audience and boost conversions. Read on for all you need to know about Instagram Reels.

Top 5 Benefits of Influencer Partnerships

Top 5 Benefits of Influencer Partnerships

In this day and age, it’s almost required to partner with influencers in some capacity to improve your brand awareness and convert your audience into direct sales. Keep reading to learn 5 reasons why you should be prioritizing influencer partnerships in 2022.