social media marketing

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What is TikTok NOW?

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What is TikTok NOW?

Most recently, TikTok released its new ‘TikTok Now’ feature to compete with the newest social media platform on the block–BeReal. Read all about it…

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Should Facebook Still be Part of Your Marketing Strategy?

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Should Facebook Still be Part of Your Marketing Strategy?

The short answer is, yes! You should still be using Facebook on a regular basis to tap into your current and prospective customers. Although Facebook may be dying off for younger Millennials and Gen-Zers, it is still very much active for Baby Boomers, Gen-Xers, and older Millennials.

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Top Influencer Collaboration Tools

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To outsiders, working with influencers may seem relatively simple, but it actually takes quite a bit of communication and bandwidth to get right. From sourcing new creators, signing contracts, briefing them on the campaign, edits, and final approvals. We have a list of some of the top influencer marketing collaboration tools for you.

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What Is BeReal & Should Brands Be On It?

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What Is BeReal & Should Brands Be On It?

BeReal is a photo-sharing platform, founded in 2019 but gained immense popularity over the past year with users 14-25 years old. The founders of BeReal note that they launched the platform to encourage users to be authentic and real (hence the name, BeReal.)

Influencer Marketing 101: How Much Should You Be Paying Influencers?

Influencer Marketing 101: How Much Should You Be Paying Influencers?

Though there is no debate on the importance of influencer partnerships in 2022, one thing that is constantly discussed is influencer rates of pay. Keep reading for insight on how to determine what rates and budgets for influencer marketing should look like.

Top 5 Benefits of Influencer Partnerships

Top 5 Benefits of Influencer Partnerships

In this day and age, it’s almost required to partner with influencers in some capacity to improve your brand awareness and convert your audience into direct sales. Keep reading to learn 5 reasons why you should be prioritizing influencer partnerships in 2022.