The short answer is, yes! You should still be using Facebook on a regular basis to tap into your current and prospective customers. Although Facebook may be dying off for younger Millennials and Gen-Zers, it is still very much active for Baby Boomers, Gen-Xers, and older Millennials.
BeReal is a photo-sharing platform, founded in 2019 but gained immense popularity over the past year with users 14-25 years old. The founders of BeReal note that they launched the platform to encourage users to be authentic and real (hence the name, BeReal.)
