BeReal is a photo-sharing platform, founded in 2019 but gained immense popularity over the past year with users 14-25 years old. The founders of BeReal note that they launched the platform to encourage users to be authentic and real (hence the name, BeReal.)
Although Instagram reels have been around for a few years now, it’s still a priority for brands to utilize this feature the right way to grow their audience and boost conversions. Read on for all you need to know about Instagram Reels.